Omnisend vs. ActiveCampaign: Which is Best for Ecommerce Businesses?

In this post, we'll compare Omnisend and ActiveCampaign across key categories to help you determine which is the best marketing automation tool for your ecommerce business.

9/23/20243 min read

As an ecommerce business owner, choosing the right marketing automation platform is crucial to your success. Two of the top contenders in this space are Omnisend and ActiveCampaign. Both offer powerful features to help grow your online store, but which one is the better fit?

In this post, we'll compare Omnisend and ActiveCampaign across key categories to help you determine which is the best marketing automation tool for your ecommerce business.

Ease of Use

One of the most important factors when evaluating marketing platforms is how user-friendly the software is. Both Omnisend and ActiveCampaign have intuitive drag-and-drop editors that make it easy to build automation workflows and email campaigns.

However, Omnisend has a slight edge when it comes to overall ease of use. The platform's interface is more visually appealing and straightforward, especially for less tech-savvy users. ActiveCampaign can feel a bit overwhelming at first due to the large number of features and customization options.

Winner: Omnisend

Ecommerce Integrations

Since we're evaluating these platforms for ecommerce businesses, the quality and breadth of ecommerce integrations is critical.

Omnisend was built specifically for online stores, so it seamlessly integrates with all the major ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. It also has deep integrations with leading ecommerce tools like Klaviyo, Privy, and Yotpo.

ActiveCampaign has a large number of integrations as well, but the ecommerce-specific features are not as robust as Omnisend. It requires some additional setup and customization to get the most out of the platform for your online store.

Winner: Omnisend

Marketing Automation

Both Omnisend and ActiveCampaign offer sophisticated marketing automation capabilities, allowing you to create complex workflows and customer journeys.

ActiveCampaign has a slight edge when it comes to the depth and flexibility of its automation features. The platform's visual automation builder is highly customizable, and you can create very intricate, multi-step automations.

Omnisend's automation workflows are also powerful, but they tend to be a bit more straightforward and templated. This can be a benefit for ecommerce merchants who want quick-to-implement, high-impact automations without the need for extensive configuration.

Winner: ActiveCampaign

Analytics and Reporting

Robust analytics are crucial for understanding campaign performance and making data-driven decisions. Both Omnisend and ActiveCampaign offer detailed reporting and dashboards.

ActiveCampaign has a slight advantage when it comes to the breadth and depth of the analytics it provides. You can gain granular insights into things like website activity, customer segmentation, and campaign performance.

Omnisend's reporting is still very comprehensive, but it's a bit more focused on ecommerce-specific metrics like abandoned cart recovery, product recommendations, and customer lifetime value.

Winner: ActiveCampaign

Pricing

Pricing is always a key consideration, and both Omnisend and ActiveCampaign offer flexible, scalable pricing plans.

Omnisend has a free plan that provides access to core features, as well as paid plans starting at $16/month. The pricing scales based on your subscriber list size.

ActiveCampaign has a more complex pricing structure, with plans starting at $20/month. The pricing is based on both your subscriber count and the features you need.

For most ecommerce businesses, Omnisend's pricing will likely be more straightforward and cost-effective, especially as your subscriber list grows.

In this post, we'll compare Omnisend and ActiveCampaign across key categories to help you determine which is the best marketing automation tool for your ecommerce business.

The Verdict

When it comes to the best marketing automation platform for ecommerce businesses, Omnisend edges out ActiveCampaign overall.

Omnisend's ecommerce-focused features, user-friendly interface, and cost-effective pricing make it the better choice for most online stores. ActiveCampaign is a more robust and customizable platform, but the added complexity may be overkill for many ecommerce merchants.

That said, ActiveCampaign is still an excellent option, especially for larger, more sophisticated ecommerce businesses that need the deepest analytics and most flexible automation capabilities.

Ultimately, the "best" platform will depend on the unique needs and goals of your ecommerce business. But for most online stores, Omnisend is likely the superior choice.